What is Virtuous?
Virtuous is a cloud-based fundraising software suite for nonprofits: a CRM (CRM+) with marketing and events tools, plus separate products for online giving (Raise), AI gift-officer outreach (Momentum), donor data and prediction (Insights), analytics, and volunteer management. It runs in the browser, with a mobile app listed for volunteers.
Who it's for
The vendor aims it at nonprofits, naming development, marketing, finance and database-admin roles and sectors such as faith-based groups, healthcare foundations, higher education, human services and K-12 schools. CRM+ is split into a Platform tier for organizations with up to $5 million in annual fundraising revenue and an Enterprise tier above that.
Pros & cons
Strengths
- The pricing page says CRM+ includes donor and pipeline management, marketing and communications, events management, reporting and analytics, workflow and journey automation, an app and partner marketplace, and unlimited users.
- The vendor lists Raise for online donation forms, landing pages, templates and project-based giving, and Volunteer for scheduling, email/SMS/in-app messages, custom signup pages and a branded volunteer hub.
- The Momentum page says it prioritizes a gift officer's daily tasks, drafts donor emails in the user's voice from writing samples, builds engagement plans and logs emails, calls and meetings to the CRM; it says nothing is sent automatically and the user edits and approves.
- The vendor says Momentum integrates with Virtuous CRM+, Salesforce or Blackbaud, and that Virtuous has an App Marketplace of partner apps plus a public API.
- A 2025 vendor announcement says Insights adds predictive modeling (lapsed risk, upgrade likelihood, planned giving), suggested gift ranges and smart segmentation inside CRM+.
- The vendor says the platform runs on Microsoft Azure, and its privacy policy says that for subscription services the customer is the data controller and Virtuous is the data processor.
Limitations
- No prices are published: every product (CRM+, Raise, Momentum, Insights, Analytics, Volunteer) shows a Request Pricing button that leads to a demo request.
- The pricing page lists no free plan, free trial, nonprofit discount, contract term, add-on cost or contact limit, so nonprofit-specific pricing cannot be confirmed from official pages.
- Raise, Momentum, Insights, Analytics and Volunteer are listed as separately priced products from CRM+, so a full setup may involve several quotes. The vendor also lists paid professional services such as migration, onboarding and training; its support page with those prices could not be read.
- Neither the privacy policy, the Momentum page nor the 2025 AI announcement says whether customer or donor data is used to train AI models. The privacy policy does not cover AI use and says subscription data is outside its scope.
- Vendor security statements are not fully consistent: the home page lists HIPAA support and SSO, the Momentum page cites SOC2, while a 2024 vendor security post cites HIPAA, GDPR support and ISO through Azure and does not claim SOC reports or SSO. The privacy policy says services are generally located in the United States.
Plans and pricing
- CRM+ Platform: Request pricing. For nonprofits with fundraising revenue up to $5 million a year. Includes the CRM+ features above and unlimited users. No price published.
- CRM+ Enterprise: Request pricing. For nonprofits with fundraising revenue over $5 million a year. Same feature list; no price published.
- Raise: Request pricing. Online donation forms, landing pages, templates and project-based giving. Priced separately.
- Momentum: Request pricing. AI fundraising assistant for major and mid-level gift officers. Priced separately.
- Insights and Analytics: Request pricing. Donor data, predictive models and segmentation (Insights); business intelligence and exports (Analytics). Each priced separately.
- Volunteer: Request pricing. Volunteer onboarding, scheduling and communication. Priced separately.
Read from the official pricing page (virtuous.org/pricing), which lists tiers and products but no dollar amounts, free tier, trial or nonprofit discount. Billing basis and currency are unknown. Confirm on the live pricing page or with Virtuous sales.
Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗
Sources
This profile was compiled from these public pages. We have not run hands-on tests.
Virtuous — at a glance
Virtuous is a cloud-based fundraising software suite for nonprofits: a CRM (CRM+) with marketing and events tools, plus separate products for online giving (Raise), AI gift-officer outreach (Momentum), donor data and prediction (Insights), analytics, and volunteer management. It runs in the browser, with a mobile app listed for volunteers.
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