What is Pipedrive?
A sales CRM for managing leads, deals and pipelines, with email sync, automations, reporting and a catalog of 500+ integrations. The vendor also lists AI features such as report creation, email writing and summaries, and the Nova meeting-intelligence tool.
Who it's for
Sales teams that want pipeline and deal tracking in a per-seat subscription, from basic lead management (Lite) to larger-team security and customization (Ultimate). Most AI email tools are reserved for Premium and above, so teams that want them should plan for that tier.
Pros & cons
Strengths
- The pricing page lists four paid plans (Lite, Growth, Premium, Ultimate) with a free 14-day trial and no credit card required.
- The vendor says Lite already includes lead, calendar and pipeline management, AI-powered report creation and 500+ integrations; Growth adds full email sync with tracking, automations and sequences, and forecast reports.
- The pricing page lists Nova, a meeting-intelligence tool (pre-meeting briefs, call transcripts, CRM update suggestions), under Lite.
- The support AI page says the AI import assistant, AI-assisted report creation, AI Marketplace search and Sales Assistant (beta) are available on all plans, and that AI email creation and notifications are on Premium and Ultimate.
- The vendor says users start every AI interaction, can edit suggestions, and that people with account settings access can turn AI features on or off company-wide.
- The support page on plan changes lists higher limits on the current plans, for example 2,500 leads and deals per user on Lite and 5,000 on Growth, and 15,000 per company on Premium.
Limitations
- Prices are per seat and the pricing page showed annual-billing prices only; monthly-billing prices were not listed on the pages read, and the vendor says annual saves up to 42%.
- Several AI features are in beta and limited to selected users, including Sales Assistant, AI email summarization and suggested replies. The AI pages read do not mention credits or usage caps.
- Add-ons cost extra: the pricing page lists starting prices of $32.50 for LeadBooster, $16 for Projects, $13.33 for Campaigns, $41 for Web Visitors and $32.50 for Smart Docs, with the billing period not stated. Ultimate is described as including a LeadBooster add-on on the plans article.
- Annual subscriptions are prepaid and the vendor says they can't be refunded; monthly plans can be cancelled with effect on the next payment date. Accounts canceled for six months are permanently deleted.
- The pages read do not say whether customer data is used to train AI models. A third-party copy of a February 2025 vendor announcement says Pipedrive will not let third parties use client data to train AI models, so confirm in the Trust Center or Terms. The AI terms page says Nova uses third-party AI service providers.
Plans and pricing
- Lite: $14 per seat a month billed annually. Lead, calendar and pipeline management, AI report creation, Nova, 500+ integrations. Lists 2,500 leads and deals per user.
- Growth: $39 per seat a month billed annually. Everything in Lite plus email sync with tracking, automations, sequences, forecast and subscription reports, meeting scheduler. Lists 5,000 leads and deals per user.
- Premium: $59 per seat a month billed annually. Everything in Growth plus lead generation and routing, custom scoring and enrichment, AI multi-email tools, contracts and e-signatures. Lists 15,000 leads and deals per company.
- Ultimate: $79 per seat a month billed annually. Everything in Premium plus account security rules and alerts, phone and email data enrichment, a sandbox account and extended phone support.
Prices were read from the official pricing page (US$, per seat, excluding VAT, billed annually) and limits from the vendor's support article on the current plans. Monthly-billing prices were not shown on the pages read, and there is no free plan, only a 14-day trial. Confirm on the live pricing page.
Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗
Sources
This profile was compiled from these public pages. We have not run hands-on tests.
- pipedrive.com/en/pricing
- pipedrive.com/en/pricing
- support.pipedrive.com/article/new-pipedrive-plans
- support.pipedrive.com/en/article/pipedrive-ai
- pipedrive.com/en/ai-for-everyone
- pipedrive.com/en/ai-functionality-terms
- silicon.co.uk/press-release/pipedrive-unveils-next-generation-ai-cr...
- support.pipedrive.com/en/article/what-is-the-difference-between-ann...
- support.pipedrive.com/en/article/how-can-i-cancel-my-paid-pipedrive...
Pipedrive — at a glance
A sales CRM for managing leads, deals and pipelines, with email sync, automations, reporting and a catalog of 500+ integrations. The vendor also lists AI features such as report creation, email writing and summaries, and the Nova meeting-intelligence tool.
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