What is Instantly.ai?

Instantly is a cold email outreach platform where you connect and warm up email accounts, upload leads, and send campaigns. It also sells separate credits for lead search, enrichment, and AI agents, plus an optional CRM, and runs as a web app with an API.

Who it's for

Instantly's pricing and help pages describe sales and outbound teams that send email campaigns from many mailboxes. It also sells done-for-you domains and email accounts and a custom-priced VIP setup service for teams that want hands-on help.

Pros & cons

Strengths

Instantly lists unlimited email accounts, automated warmup, analytics, scheduling, bounce detection, and API access on all Outreach plans.
Instantly lists the Automation Builder at no extra cost on all plans.
Instantly says there are no overage fees: when a plan's volume is used up, you move to a higher tier.
Instantly lists native webhooks and a Deliverability AI Agent from the Hypergrowth plan. Its blog describes native HubSpot and Pipedrive connections and Zapier and Make workflows, and says Salesforce works through a partner, OutboundSync.
Instantly's help center says the CRM covers email, calls, SMS, tasks, and LinkedIn in one place, with a unified inbox and opportunity stages; it describes unlimited seats at a flat price.
Instantly sells done-for-you sending infrastructure: domains at $15 a year, and email accounts at $4, $5, or $10 a month depending on type.

Limitations

Outreach and Credits are separate subscriptions. Credits cover SuperSearch, enrichment, verification, Website Visitors, and AI agents, and are metered per action: 5 credits per AI Reply Agent reply or per AI Sales Agent lead, and about 0.5 credits per row for most SuperSearch enrichment. Unused credits expire 2 months after purchase on monthly plans and 1 year after purchase on annual plans.
Features are tiered: Growth has a preview-only Unibox and basic A/Z testing. Full in-app Unibox replies, native webhooks, and 26-variant A/Z testing start at Hypergrowth, and dedicated server and IP rotation start at Light Speed.
Instantly's own pages disagree in places. The pricing page counts 'uploaded contacts' and the help center says the contact limit is fixed across all campaigns, not per month. The pricing page says the Outreach add-on needs an 'eligible' plan, while the help center says Hyper Growth or Light Speed only. The CRM is $47 and $97 a month in the help plans overview but a flat $97 a month in the CRM article. The pricing page shows Credits Growth at $47-77 and Supersonic at $97-147, while the help center says 'from'.
Instantly's Terms of Service say all fees are non-refundable and non-cancellable, including unused time, and that self-service plans cancel only through the account settings tool, effective at the end of the billing period. Paid plans renew automatically at the then-current price, and monthly plans cannot be re-subscribed within 21 days.
Under the Terms, you keep ownership of your data but grant Instantly a license to process it and to use de-identified or aggregated data to improve its service. AI inputs and outputs count as your data, and Instantly says it is not responsible for how third-party AI services handle them, including for model training.

Plans and pricing

Free trial: $0. 14 days, no card required, no automatic charge. Up to 2 email accounts, 250 uploaded leads, 1,000 campaign emails, 100 credits, 2 inbox placement tests. Not a permanent free plan; an unupgraded trial account is deleted after it expires.
Outreach Growth: $47 a month. 1,000 contacts and 5,000 emails a month. Unlimited email accounts and warmup; basic A/Z testing; Unibox is preview-only.
Outreach Hypergrowth: $97 a month. 25,000 contacts and 125,000 emails a month. Adds Deliverability AI Agent, native webhooks, full in-app Unibox replies, and 26-variant A/Z testing.
Outreach Light Speed: $358 a month. 100,000 contacts and 500,000 emails a month. Adds dedicated server and IP rotation and lead-priority sequencing controls.
Outreach Enterprise: Custom. Custom volume above 500,000 emails and 100,000 contacts; dedicated account manager and private deliverability network.
Credits (Nano, Growth, Supersonic, Hyper): Nano $9 a month; Growth $47-77; Supersonic $97-147; Hyper $197+. 150 credits on Nano, 1,500-2,000 on Growth, 5,000-7,500 on Supersonic, and 10,000-200,000 on Hyper. Separate from Outreach; Enterprise is custom. Add-ons: Outreach $87 a month, Credits $425 a month.

Prices were read from Instantly's pricing page (markdown version) and its help-center plans overview, which agree on the monthly Outreach prices. Neither page lists annual prices for Outreach, so the prices above are monthly; the live HTML pricing page could not be read. Prices are in US dollars. Confirm on the live pricing page.

Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗

Sources

This profile was compiled from these public pages. We have not run hands-on tests.

Summary

Instantly.ai — at a glance

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