What is Lavender?
Lavender is an email coaching tool that scores sales emails, drafts copy from bullet points, helps personalize messages and suggests edits aimed at getting replies. The Email Coach installs as a browser extension that works with Gmail and Outlook; the vendor also sells a separate AI sales agent called Ora.
Who it's for
Lavender has separate pages for sellers, sales leaders and "anyone" who writes email, and it offers the Coach free to students, job seekers and bootstrapped entrepreneurs who follow its steps. Its Team plan adds a coaching dashboard and team analytics for sales teams.
Pros & cons
Strengths
- Lavender says it integrates with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong.
- The Coach page lists a 7-day free trial that includes all integrations, says month-to-month plans are available and says no credit card is required.
- Paid individual plans are listed with unlimited emails, personalization and AI recommendations, plus an AI Email Writer, Lavender Anywhere and multi-inbox support (Starter).
- The privacy page says Lavender only has access to the email you are working on by default, deletes it once it finishes helping you, and states it is SOC 2 Type 2 certified and GDPR compliant.
- The privacy page says data is encrypted with TLS in transit and AES at rest, and that users can delete their data; the terms say Lavender does not retain copies of your emails and will not sell customer data to third parties.
- Lavender lists a free Basic plan that includes Gmail and Outlook support and an AI Email Writer.
Limitations
- The free Basic plan analyzes 5 emails and personalizes 5 emails per month.
- Vendor pages disagree on Team pricing: the Coach page lists $89 per seat a month billed annually ($99 per seat monthly), while an older-looking help-center pricing article says Lavender for Teams starts at $8,500 for teams of 2 or more with no billing period stated.
- Vendor pages differ on what the individual tiers include: the help-center article describes Pro as the tier with all integrations (Outreach, HubSpot, Salesloft) and prices Starter at $29 a month or $319 a year and Pro at $49 a month or $539 a year, while the Coach page lists integrations on every plan and shows $27 and $45 a month on annual billing.
- The terms say refunds are at the discretion of the Lavender team, pro-rated refunds are not offered, cancellation must be processed at least 48 hours before renewal, recurring charges continue until you cancel, and prices can change at any time.
- The terms give a license for personal, non-commercial use of the Services and restrict commercial endeavors unless specifically endorsed; they say the Services are hosted in the United States. Neither the terms nor the privacy page addresses whether email content is used to train AI models.
Plans and pricing
- Basic: $0. Listed as free forever; 5 emails analyzed and 5 personalized per month.
- Starter: $27 a month billed annually, or $29 monthly. For individuals; unlimited emails, personalization and AI recommendations; chat support, Lavender Anywhere, multi-inbox support.
- Individual Pro: $45 a month billed annually, or $49 monthly. Everything in Starter plus priority support and a dedicated customer success manager.
- Team: $89 per seat a month billed annually, or $99 per seat monthly. Adds aggregated email analytics, a coaching dashboard and human-led coaching programs; a help-center article instead says Teams start at $8,500 (Reported, period not stated).
Prices were read from the Coach page (lavender.ai/coach), which has a Yearly and Monthly toggle and labels the paid plans as billed annually; the help-center pricing article shows $319 and $539 a year for Starter and Pro. Prices are in US dollars. The Team figures conflict between the two pages. Confirm on the live pricing page.
Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗
Sources
This profile was compiled from these public pages. We have not run hands-on tests.
Lavender — at a glance
Lavender is an email coaching tool that scores sales emails, drafts copy from bullet points, helps personalize messages and suggests edits aimed at getting replies. The Email Coach installs as a browser extension that works with Gmail and Outlook; the vendor also sells a separate AI sales agent called Ora.
Try Lavender →