What is Wondershare Filmora?

Filmora is a desktop video editor for Windows and Mac from Wondershare. It covers timeline editing, titles, transitions, audio and captions, and includes AI features that run on credits.

Who it's for

People who make videos and want a desktop editor with a stock asset library and AI tools. Plans are single-user licences, and a one-time perpetual licence is offered for people who prefer not to subscribe.

Pros & cons

Strengths

A free edition, with watermarked exports
Paid plans export without a watermark and support 4K export, per the buy pages
Both yearly subscriptions and a one-time perpetual licence are offered
The Advanced plan lists 1,000 AI credits a month and 10 GB of cloud storage
Paid plans list 2.9M+ creative assets, and the free edition has a smaller set

Limitations

Exports from the free edition and trial may carry a Filmora watermark
Subscription AI credits reset every 30 days and unused credits are reclaimed
The perpetual licence covers one platform (Windows or Mac) and updates within Filmora 16 only
Basic and Advanced licences are single-user and non-transferable, and do not cover iOS or iPadOS

Plans and pricing

Free: $0. Basic editing with watermarked exports and a limited asset library.
Basic: $49.99 a year (one page marks it down from $59.99). Yearly subscription. 4K export, no watermark, 1 GB of cloud storage.
Advanced: $59.99 a year (marked down from $69.99). Yearly subscription. 1,000 AI credits a month, 10 GB cloud storage, no watermark.
Perpetual: $79.99 one time. One-time licence for one platform with 1,000 AI credits, one time only, 4K export, no watermark and 1 GB of cloud storage. Updates cover Filmora 16 only.
Premium: $99.99 a year. 2,000 AI credits a month and 100 GB of cloud storage, per the member plan guide.

Prices are from Filmora's buy pages and member plan guide, read on 18 October 2026. We could not load the pricing page itself. The pages show a promotional banner (an extra 10% off at checkout) and struck-through list prices, so amounts may change, and the Basic list price differs between page variants. We found no monthly price for the editor on the current pages. The $19.99 a month on our earlier card appears only on older store pages for an earlier Filmora version and for the Creative Assets add-on, whose 7-day trial is the only trial mentioned.

Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗

Sources

This profile was compiled from these public pages. We have not run hands-on tests.

Summary