What is Submagic?
Submagic is an AI video tool that transcribes uploaded video and adds animated captions. It also edits short-form video, including trimming footage by editing the transcript.
Who it's for
The vendor lists creators, agencies, marketers, e-commerce brands, coaches and media companies. Exports are sized for TikTok, Instagram Reels, YouTube Shorts, YouTube and LinkedIn.
Pros & cons
Strengths
- Captions in 123 languages, according to the vendor
- Trim a video by editing the transcript instead of a timeline
- Features listed include B-roll, auto-zoom, AI eye contact, an AI video translator and AI auto edit
- Exports from every paid plan have no watermark
- API and integrations are listed on all plans
Limitations
- There is no permanent free plan. The free trial covers 3 short videos, and downloads without a watermark need a subscription
- Maximum video length is 2 minutes on Starter, 5 on Pro and 30 on Business
- Monthly caps are about 15 videos on Starter, 40 on Pro and up to 100 on Business
- Priced per member. Starter has 1 user, Pro 3 and Business unlimited
- Magic Clips is a separate add-on, listed in the help center at $19 a month for 10 video uploads
Plans and pricing
- Free trial: $0. Upload and edit up to 3 short videos. No card required, per the pricing page. No trial length is stated.
- Starter: $12 per member a month, billed annually ($19 monthly). 45 credits (about 15 videos a month), up to 2 minutes per video, 1080p, no watermark.
- Pro: $23 per member a month, billed annually ($39 monthly). 120 credits (about 40 videos a month), up to 5 minutes, 3 users, premium caption templates, silence and bad-take removal.
- Business: $41 per member a month, billed annually ($69 monthly). 300 credits (up to 100 videos a month), up to 30 minutes, 4K at 60 FPS, unlimited users, custom templates.
- Custom: Contact sales. Custom limits, SSO and advanced security.
Details on the pricing page conflict in places (for example Pro resolution and API minutes), so we left those out. Prices were also listed in euros at the same numbers.
Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗
Sources
This profile was compiled from these public pages. We have not run hands-on tests.
Submagic — at a glance
Submagic is an AI video tool that transcribes uploaded video and adds animated captions. It also edits short-form video, including trimming footage by editing the transcript.
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