What is Lumen5?
Lumen5 is an online video maker that builds social and marketing videos from a URL or script using templates and a drag-and-drop editor. It runs in the browser, and videos download as MP4 files.
Who it's for
Lumen5 describes itself as a video creation platform for brands, marketers and publishers, and says no video experience is needed. Its higher plans add brand kits, workspaces and team features for organizations.
Pros & cons
Strengths
- Lumen5 says videos can be generated from a URL or script and then edited with templates, added media, music and theme styling.
- The Free (Community) plan is a real free tier: Lumen5 says it lets you create videos without paying, with a Lumen5 logo added at the end of each video.
- Lumen5's help center says upgrading to any paid plan removes the Lumen5 logo, and that Professional users can upload an image as a watermark.
- Lumen5 lists AI voiceover minutes per billing cycle: 2 (Free), 20 (Basic), 60 (Starter) and 180 (Professional), counted when a video is published.
- The help center describes a 7-day money-back guarantee on paid plans, with the request sent to Lumen5 support, and says you can cancel any time or pause for up to 3 months.
- Lumen5 says monthly and annual plans have the same tools and features; annual plans are a one-year commitment at a discount.
Limitations
- Lumen5's help center says every video is limited to 10 minutes regardless of plan; a third-party review reports the Free plan at 2 minutes, so the two sources disagree.
- Reported: the Free plan allows 5 videos a month at 720p, and 1080p is reported only from the Starter tier up; Lumen5's help center says some resolutions are limited to certain plans without listing them.
- AI voiceover minutes are capped per plan (2 on Free, 20 on Basic) and reset monthly on monthly plans or yearly on annual plans.
- The help center says premium library access starts on a paid tier, and marketplace credits (25 a month on Professional) cannot be topped up or carried over; this article uses older plan names (Community, Enterprise), so it may not match current tiers.
- Lumen5's pages do not say whether customer content is used to train AI models, and the terms and Trust Center pages could not be read in full. Lumen5's home page also cites two different customer counts (700,000+ and 5,000,000).
Plans and pricing
- Free (Community): $0. Lumen5 logo at the end of videos, 2 AI voiceover minutes per cycle. Reported: 5 videos a month, 720p.
- Basic: Reported: $19 a month billed annually ($228 a year), or $29 monthly. 20 AI voiceover minutes per cycle, no Lumen5 logo. Reported: unlimited videos, 720p.
- Starter: Reported: $59 a month billed annually ($708 a year), or $79 monthly. 60 AI voiceover minutes per cycle, premium media library, one brand kit. Reported: 1080p.
- Professional: Reported: $149 a month billed annually ($1,788 a year), or $199 monthly. 180 AI voiceover minutes per cycle, custom image watermark, 25 marketplace credits a month. Reported: 3 workspaces.
- Team / Enterprise: Custom quote. Reported: three default seats, SSO, approval workflow and other team controls. Terms set in the quote.
The official pricing page (lumen5.com/pricing) could not be fetched, so dollar amounts come from a third-party review (updated October 2026) and a second aggregator, which agree with each other; they are marked Reported. Plan names and voiceover minutes come from Lumen5's help center, which lists Free, Basic, Starter and Professional (reviews call the top tier Pro). All rates are in USD, billed in advance. Confirm on the live pricing page.
Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗
Sources
This profile was compiled from these public pages. We have not run hands-on tests.
- help.lumen5.com/en/article/how-much-does-lumen5-cost-one87
- help.lumen5.com/en/article/billing-faq-hsa1w9
- help.lumen5.com/en/article/ai-voiceover-limits-1pidpfi
- help.lumen5.com/en/article/all-about-shutterstock-media-libraries-c...
- help.lumen5.com/en/article/how-long-can-a-lumen5-video-be-d8np5f
- help.lumen5.com/en/article/our-money-back-guarantee-xcr4p1
- help.lumen5.com/en/article/why-is-there-a-lumen5-logo-at-the-end-of...
- help.lumen5.com/en/category/publishing-downloading-your-video-1l1xmq2
- lumen5.com/video-creator
- lumen5.com/special-pricing
- academy.techpresso.co/reviews/is-lumen5-worth-it
- checkthat.ai/brands/lumen5/pricing
Lumen5 — at a glance
Lumen5 is an online video maker that builds social and marketing videos from a URL or script using templates and a drag-and-drop editor. It runs in the browser, and videos download as MP4 files.
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