What is Adobe Firefly?
Adobe Firefly is Adobe's generative AI service for creating images, video, sound effects and speech. It runs on web and mobile and connects to Creative Cloud apps, and paid plans include a monthly allotment of generative credits.
Who it's for
Individuals who want AI image, video and audio generation tied to Adobe tools, and teams that need per-license plans with admin tools. Adobe says eligible enterprise customers can get IP indemnification on enterprise-specific plans.
Pros & cons
Strengths
- Adobe says outputs from Firefly models can be used for commercial purposes
- Adobe says Firefly models are trained on licensed content and public domain content, and never on Creative Cloud subscribers' personal content
- Adobe lists standard image features such as Generate Image and Generative Fill as unlimited on all paid plans
- A free tier with daily generations on web and mobile needs no plan
- Adobe says Content Credentials are attached automatically to generated content in the mobile app
Limitations
- The Free plan allows 'a limited number of daily generations', and the pages we read give no number
- Premium features such as video, sound effects and speech, and partner models, use credits from the monthly allocation
- Monthly credits reset each billing cycle and do not roll over. More can be bought as an add-on
- Adobe offers IP indemnification only to 'eligible enterprise customers' for 'select' outputs. The pages we read do not extend it to individual plans
- Team plans are billed per license on an annual commitment, billed monthly
Plans and pricing
- Free: $0. A limited number of daily generations across image, video and audio. No number is stated.
- Firefly Standard: $9.99 a month (monthly billing). 2,000 credits a month. Up to 20 five-second videos a month.
- Firefly Pro: $19.99 a month (monthly billing). 4,000 credits a month. Up to 40 five-second videos a month. Adobe lists Express Premium and Photoshop on web and mobile.
- Firefly Pro Plus: $49.99 a month (monthly billing). 10,000 credits a month. Up to 100 five-second videos a month.
- Firefly Premium: $199.99 a month (monthly billing). 50,000 credits a month. Unlimited use of the Firefly video model in Generate Video, per Adobe.
- Teams: $19.99, $49.99 or $199.99 per license a month. Same credits as the matching individual plans, plus admin tools and support. Annual commitment, billed monthly.
We read Adobe's own plans page and FAQ through its South Africa and Thailand regional pages, which list prices in USD. We could not open the US page, so confirm the figures there. Adobe showed a limited-time first-year discount on the two top tiers; we list regular prices.
Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗
Sources
This profile was compiled from these public pages. We have not run hands-on tests.
Adobe Firefly — at a glance
Adobe Firefly is Adobe's generative AI service for creating images, video, sound effects and speech. It runs on web and mobile and connects to Creative Cloud apps, and paid plans include a monthly allotment of generative credits.
Try Adobe Firefly →