What is Brand24?
Brand24 is a social listening and media monitoring platform that tracks mentions of keywords you choose across social networks and the web, then adds sentiment analysis, filtering and reports. It runs as a web app, with Slack and Microsoft Teams integrations.
Who it's for
Brand24 positions the product for teams that protect brand reputation, benchmark competitors, build stakeholder reports, find leads in online conversations and identify influencers. Its case studies feature a strategic communications team and a marketing agency.
Pros & cons
Strengths
- Brand24 lists monitored sources including Facebook, Instagram, X/Twitter, YouTube, TikTok and LinkedIn, plus news sites, blogs, forums and podcasts, with coverage depending on each platform's data-sharing policy.
- Brand24 lists sentiment analysis, Boolean search, language and location filters, an Influence Score, and PDF, QuickShare and PowerPoint (PPTX) reports.
- Brand24 lists update frequency by tier: every 12 hours on Individual, hourly on Team, realtime on Pro and above, and unlimited users from Team up.
- AI features are listed by tier: AI Insights, AI Topics, AI Events Detection, AI Brand Assistant and Lightning Search from Pro, with unlimited AI Topics from Business.
- Brand24 offers a 14-day free trial with no credit card required, and a 30-day money-back guarantee that excludes custom plans and negotiated deals.
- Brand24 says it does not use customer data to train third-party public AI models, and that account data is not used to train its own models unless agreed in writing. A Data Processing Agreement is available.
Limitations
- There is no permanent free plan. The trial is based on Pro features, capped at 10 keywords, 30,000 mentions and 100 mentions a day from Twitter/Instagram, with data refreshed every 24 hours.
- Plans cap keywords and mentions: Individual allows 3 keywords and 2K mentions a month for 1 user, and Business allows 25 keywords and 100K mentions. Brand24 lists extra keywords and mentions as add-ons at $25 a month each.
- Advanced Reports and a Client Success Lead start on Business. Smart Context Search is an add-on, and AI Visibility is an add-on on every plan, with pricing through sales.
- API access is an extra fee. The pricing page says $149 for Pro and Business, while the pricing.md text says $99 a month for Business only (included on Enterprise). Confirm which applies.
- Brand24 says your data may be sent to third-party AI providers such as OpenAI, Google and Anthropic under data processing agreements, and lists servers in the United States and Poland. The pricing page does not state how long mention history is kept.
Plans and pricing
- Individual: $199 a month billed annually, or $249 monthly. 3 keywords, 2K mentions a month, 1 user, updates every 12 hours, AI sentiment analysis.
- Team: $299 a month billed annually, or $349 monthly. 7 keywords, 10K mentions a month, unlimited users, hourly updates, chat support.
- Pro: $399 a month billed annually, or $499 monthly. 12 keywords, 40K mentions a month, realtime updates, priority support, Lightning Search, AI Insights (2 projects), AI Topics (2 projects).
- Business: $599 a month billed annually, or $699 monthly. 25 keywords, 100K mentions a month, AI Insights (5 projects), unlimited AI Topics, Advanced Reports, Client Success Lead.
- Enterprise: From $1,499 a month. Custom keywords and mentions, unlimited AI Insights and AI Topics, dedicated consulting; no separate monthly price listed.
Prices were read from the official pricing page in USD, with the annual-billing figure shown as a monthly equivalent; a pricing.md page was used for add-ons and source tiers. The pricing page FAQ says annual billing means starting a trial and contacting sales, and several rows conflict (API fee, Smart Context Search, AI Visibility). Confirm on the live pricing page.
Details checked October 2026 against the vendor's own pages. Prices and limits change, so confirm before you buy. Official pricing page ↗
Sources
This profile was compiled from these public pages. We have not run hands-on tests.
Brand24 — at a glance
Brand24 is a social listening and media monitoring platform that tracks mentions of keywords you choose across social networks and the web, then adds sentiment analysis, filtering and reports. It runs as a web app, with Slack and Microsoft Teams integrations.
Try Brand24 →